Developed and launched the ecommerce website for Little Foxes while designing the warehouse layout and producing an order processing and procedures manual. Developed and launched additional outlet shop and gift program ecommerce websites. Managed the e-commerce and retail operations and developed all print and web promotional campaigns. Completed a successful retail store rebranding premiere with new interior layout, displays and merchandise.
“I am pleased to announce Olympia Entertainment colleague Lyn Baxter has a new role and title, websites manager. Lyn has served as the manager of Little Foxes Fine Gifts since 2007. Prior to her work at Little Foxes, she served at Mary Maxim as the multichannel creative director. Lyn has managed the e-commerce and retail operations, and developed all print and web promotional campaigns for Little Foxes. Under her direction, the on-line sales have generated great results.
In her new role as websites manager, Lyn will be responsible for leading and managing the development, implementation and maintenance of the Olympia Entertainment, Detroit Red Wings and Hockeytown Café websites. Lyn will also serve as a consultant to Little Foxes.
Lyn will be located at Joe Louis Arena and the Fox Centre and will report to director of marketing Rob Mattina.“